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| | | Episode 155: Playboy Is Back: No, Really This Time | |
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| “This is a brand that you couldn't replicate today, right? It would cost you billions and billions of dollars to replicate this brand on a global basis. It has 97% unaided awareness around the globe.” | |
| I think I have written this story ten times before. Playboy was one of the first magazines to go "Dotcom" on the "World Wide Web" in 1994, which is when I started covering Internet media. Since then, I have written about so many Playboy relaunches, pivots, near-deaths and mis-fired salvage operations in the past 30 years, it is a miracle the brand persists at all. And here we go again. | |
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