Connoisseurship has come even to donuts in recent years. Lush flavor combinations, customizations, sheer size - have all become product differentiators as a number of regional fan favorites extend their footprints. With over 155 locations, the 17-year-old Duck Donuts was ahead of this curve in customized dunkers. But how does it expand and defend its brand in this hot category? by Steve Smith Read the whole story >
As we ramp up for next week's Brand Insider Summit: CPG in Nashville, I turned to an old friend of MediaPost's to reflect on ... by Steve Smith Read the whole story >
Imagine getting your shot on Shark Tank, attracting multiple offers from these celeb investors, including the prospect of lucrative licensing deals...and then walking away. ... by Steve Smith Read the whole story >
SPONSOR CONTENT FROM PLANNING & BUYING INSIDER SUMMIT
At MediaPost's inaugural Planning and Buying Insider Summit we pay attention to attention - how it informs omnichannel media planning, how it gets measured, and how a range of emerging media are capturing the consumer gaze in new and deeper ways. Click for more
Brand partnering has been a key theme recently at MediaPost's Insider Summits. As customer acquisition costs soar, it makes sense that companies try to ... by Steve Smith Read the whole story >
Americans love drinking, but apparently we will do just about anything to avoid tap water. The soft beverage shelves are overwhelmed with new entrants ... by Steve Smith Read the whole story >
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