How do you party in a pandemic? Julie Roehm, CMO of Party City explains how the largest retailer of celebration supplies is rethinking its role in customer's lives both during and after COVID. Who knew Americans needed to be re-taught how to party? by Steve Smith Read the whole story >
Chester Bullock, Director of Technology at RentPath and a longtime email marketing maven, explains how the next normal will be about long-ball brand building. ... by Steve Smith Read the whole story >
The century-old White Castle brand was ahead of the curve on QSR delivery (in the 1930s), CPG extensions and even app-based advance ordering. CMO ... by Steve Smith Read the whole story >
The unpredictable path back to real-life interaction is especially acute for the telemedicine sector, where the hands-on doctor/patient experience goes back to the good ... by Steve Smith Read the whole story >
"We don't sell avocados, and we aren't from Mexico" is the inside joke at the Avocados from Mexico brand. Since its founding in 2013, ... by Steve Smith Read the whole story >
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