Imagine getting your shot on Shark Tank, attracting multiple offers from these celeb investors, including the prospect of lucrative licensing deals...and then walking away. The founder and CEO of puffy blanket and outdoor gear brand Rumpl, Wylie Robinson, walked away from the Shark offers to pursue his own source of funding and even an NFL licensing deal. And he learned a lot of lessons along the way. by Steve Smith Read the whole story >
Brand partnering has been a key theme recently at MediaPost's Insider Summits. As customer acquisition costs soar, it makes sense that companies try to ... by Steve Smith Read the whole story >
Americans love drinking, but apparently we will do just about anything to avoid tap water. The soft beverage shelves are overwhelmed with new entrants ... by Steve Smith Read the whole story >
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A lot of brands use Super Bowl advertising to launch a new brand or campaign push. In the case of Ferrara's Nerds Gummy Clusters, ... by Steve Smith Read the whole story >
The Pure Leaf iced tea brand wants to make a believer of me and you. A believer that a zero sugar version of Pure ... by Steve Smith Read the whole story >
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