SmileDirect has a lot of explaining to do. The maverick D2C smile straightening product is a long, involved sell, where leads can take up to two years to convert. And so CMO John Sheldon is expanding mindshare on every TV, CTV, Social video screen that can tell a good video story. It is a big brand play that remains anchored in D2C obsession with performance, by keeping CPMs tethered to the bottom line. by Steve SmithRead the whole story >
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping ... by Steve SmithRead the whole story >
The time has come to challenge the CTV status quo. Join Origin, the original architects of Native CTV, and early Native CTV adopters on March 18th at 1pm EST for a roundtable discussion around innovation in CTV and native solutions that capture the attention of a room, immerse the audience in active dialogue, and elevate the brand's impact. Register today!
After a year of pandemic and social unrest, America could use a cup of India Street Vanilla Chai, preferably served in a single- serve ... by Steve SmithRead the whole story >
Helix Sleep has refocused a lot of the data-driven strategy to LTV and launched several new brands, among them the AllForm sofas. by Steve SmithRead the whole story >
You are receiving this newsletter at newsletter@newslettercollector.com as part of your membership with MediaPost. We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution. If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit mediapost.com. For advertising opportunities see our online media kit.
If you'd rather not receive this newsletter in the future you may opt-out here.
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
