Most marketers chase the elusive concept of "authenticity" without an iota of irony, when most of us understand that if you are pursuing authenticity odds are you just don't' have it to begin with. Meanwhile, the entertainment and toy company Superplastic embraces what they call "Synthetic Celebrity." Its cartoonish stars like Janky, Guggimon, and Daisy live mainly in social memes, as licensed entities, and as dazzlingly priced vinyl toys. The company has marketing partnerships with Tommy Hilfiger and The Weekend. It even launched Superplastic Records this year as a music label for its synthetic Music Group Ghost Kids who are managed, by the way, by other Superplastic synthetic celebrities. by Steve SmithRead the whole story >
The Happy Meal is one of those rare birds in branding, a product idea that becomes a cultural fixture. Since its launch in 1979, ... by Steve SmithRead the whole story >
"What a fun industry this is," said Sheena Dougher, Jack in the Box's VP, Marketing Communications as she kicked off a presentation showing exactly ... by Steve SmithRead the whole story >
The TV and Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Click for more
Multicultural advertising is more discussed than executed. Knorr recipe mix brand's 'Taste of Home' effort is unique in that it targets the localized Knorr ... by Steve SmithRead the whole story >
To understand the marketing challenge for Peter Piper Pizza, it is important to know that their physical locations are enormous. It is not just ... by Steve SmithRead the whole story >
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