Tara McGowan, Founder and CEO of the non-profit ACRONYM, invested $75 million in digital advertising this past election; focused on defeating President Trump and helping progressive candidates. She argues in this week's Brand Insider interview that Democrats regained the mantle of digital innovators in this cycle. by Steve Smith Read the whole story >
"Values-based" branding is the sort of good intention that marketers can quickly exploit and wring of any remaining drop of authenticity. The German startup ... by Steve Smith Read the whole story >
After the chain's closure, new owner REV had only weeks to turn the brick-and-mortar experience into Web pages and buy buttons. by Steve Smith Read the whole story >
2020 saw Connected TV prove itself as an effective direct-response ad channel. Now with a new year upon us, marketers can build on that momentum and leverage it for every major shopping event on the calendar. Join experts from SteelHouse on 1/28 at 1pm EST as they dive into Connected TV planning strategies, with a special focus on holiday promotions that can help drive revenue throughout the year. Register today!
No one ever accused Publishers Clearinghouse promotions of being understated. Those famously garish sweepstakes mailings were paint-factory explosions of entry forms, stamps to apply, ... by Steve Smith Read the whole story >
How do you party in a pandemic? Julie Roehm, CMO of Party City, explains how the largest retailer of celebration supplies is rethinking its ... by Steve Smith Read the whole story >
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