The mobile market is cluttered...even within a giant provider like Verizon. That company's portfolio of value-oriented products includes Total by Verizon, Visible, TracFone, Simple Mobile, SafeLink, Walmart Family Mobile, Straight Talk and Verizon Prepaid, among others. And so when we sat down with Verizon Value President Angie Klein, the main topics had to be brand differentiation and building in a saturated market. by Steve Smith Read the whole story >
MTN OPS produces a wide range of energy, workout and nutrition drinks, which makes it sound like any number of trendy DTC brands. Not ... by Steve Smith Read the whole story >
When the Bucks win, you win...a Wendy's Frosty. It was a great localized promotion idea that required near-real-time media execution. Digital Out of Home ... by Steve Smith Read the whole story >
For over 17 years, the Email Insider Summit has been about bringing marketers together to share real-world solutions to the challenges of email marketing within large and small brands. Join us this December in Deer Valley, UT as we focus on the practical - solving for acquisition, personalization, engagement. Click for more
Who knew that candy marketing success could hinge on the age profile of a honey bee mascot, the amount of yellow and red on ... by Steve Smith Read the whole story >
In addition to organic ingredients, probiotics and dense nutrients, Painterland Sisters yogurt comes with something competing brands lack - genuine farmers' daughters. One of ... by Steve Smith Read the whole story >
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