Even a crusty, jaded critic of the advertising industry like me can be a sucker for a great ad concept like JewBelong out-of-home campaigns on New York streets. This summer's wake-up call about anti-semitism will be seen in more urban centers shortly with clever messaging like: "Here's an idea: Let's ask everyone who's wondering if antisemitism is real to wear a yarmulke for a week and then report back." Previous awareness campaigns have given us memes like: "Everyone in Texas Thinks you're jewish anyway." We of a certain age can hear in these ads echoes of one of the great uses of New York culture and attitude in advertising history, the Levy rye-bread campaigns ("You Don't Have to Be Jewish...") of the 1960s. by Steve SmithRead the whole story >
Post-pandemic marketing campaigns continue to roll out messaging that allude to lockdown experiences while underscoring a positive future focus. Grounded in pandemic and post ... by Steve SmithRead the whole story >
If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and ... by Steve SmithRead the whole story >
This August, MediaPost will introduce our Hybrid Brand Insider Summit: Retail with virtual content, roundtables and 1:1 interactions plus live networking in beautiful Lake Tahoe at the end of summer- amazing experiences like ATV excursions, kayaking on Lake Tahoe, a special boat ride on the lake at sunset and more! Register today!
Post-pandemic ad campaigns are trying to thread the needle - find ways of gently alluding to the past 15 months of lockdowns, grief and ... by Steve SmithRead the whole story >
Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Evans Farms is on it. The company famous for freezer aisle comfort dishes ... by Steve SmithRead the whole story >
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