Storytelling is in—and you’re the linguistic maestro your organization needs.

Gone are the days of sending convoluted press releases to hundreds of busy journalists or cranking out stale internal copy that bores employees to tears.

Ragan’s Brand Journalism for the Influential Communicator Workshop will show you how to adopt a “newsroom mentality” within your organization. You’ll learn how to take a journalistic approach to finding and delivering your organization’s most compelling narratives.

You have two opportunities to attend this hands-on workshop:

• June 10: St. Louis
• Sept. 12: Clearwater, Florida

Join industry veterans Jim Ylisela and Nick Lanyi, and learn how to:

• Transform your communications department into a well-oiled editorial machine that creates and delivers captivating stories
• Craft can’t-miss headlines and ledes that hook readers right off the bat
• Distribute content across all channels—internal and external—and in diverse formats, including infographics

Embrace the principles of brand journalism, and share stories that earn engagement from all your audiences.