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| No one can tell your own story better than you. But to borrow shamelessly from this year’s Oscar-winning Best Picture, when it comes to brand journalism, you don’t have to do everything, everywhere, all at once. |
| Our team at Ragan Consulting Group helps many organizations tell their stories better, but the communicators there would be the first to tell you it doesn’t happen overnight. |
| That’s why we organized our brand journalism program into four distinct steps. Depending on where you are in your own journey, you can do them all, or take them one at a time: |
| Step 1: Benchmarking. We’ll help you assess your existing channels and content using our exclusive diagnostic and extensive experience working with communicators across industries. |
| Step 2: Business case. We’ll evaluate your external communications against your competitors and align your comms strategy with your business goals — including a plan to measure how well it’s working. We’ll help you get leadership support. |
| Step 3: Organize your newsroom. Define roles and responsibilities. Create your editorial process. Train your staff. This kind of storytelling challenges your communicators to use a different set of muscles. We’ll help you prepare — and practice. |
| Step 4: Build and run your news site. Once you’re ready, our team will help you: |
- Build your site or advise your digital team.
- Run or guide your news meetings.
- Provide editing and coaching to your team.
- Conduct multimedia training.
- Integrate social media into your editorial strategy.
- Pitch the media.
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| In other words, we’ll help you figure it out, a little or a lot. It all starts with a conversation. |
Find a time here for an exploratory call with our consulting team. We look forward to meeting you. |
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