Who is telling your company’s story
and is it being told correctly? |
| Ensure the story is being told accurately by becoming your company’s brand journalist. What is a brand journalist? It’s someone who can skillfully tell a story, boost their company’s reputation, improve media coverage, and position the company to rise above the noise in the industry. |
| Register for Ragan’s Brand Journalism Workshop on Sept. 21 and take charge of your own story. This virtual workshop will equip you with the tools to: |
- Determine your brand journalism goals with customers, employees, investors, and other stakeholders
- Develop a brand journalism checklist
- Understand the 6 kinds of brand journalism stories and their uses
- Refine the journalistic elements of your story, including headlines, teasers, and image placement
- Write for an external audience
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| You’ll understand why investing in becoming a brand journalist is important, and more importantly, you’ll write your business case during the workshop. |
| Learn directly from these experienced brand journalists: |
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Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group | 
Sue Hermann Director of Corporate Communications BOK Financial | 
Megan Ryan Corporate Communications Manager BOK Financial |
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| Register for this interactive workshop by September 10th to save $75 and you'll learn how brand journalism can help your business by refining the journalistic elements of your story and determining your brand journalism goals. |
| Questions? If you have any questions about this program or need help registering, please contact Shallon Blackburn. |
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