| Learn how to communicate your organization’s deeper purpose—so you can create stronger bonds with the public and create and retain trust with your stakeholders. Creating and Communicating Your Brand’s Purpose Wednesday, March 18 2:00–3:30 p.m. Eastern time Register Now Don’t miss PR Daily’s March 18 webinar for the keys you need to unlock hearts and minds when skepticism is at an all-time high. Trust in institutions and brands is already at historic lows. This is the time for communicators to take the lead within their organizations to create a narrative that is a true reflection of the brand, its intent and purpose. | Join us next week and you’ll learn:
- What drives and detracts from trust in organizations
- How to maximize purpose-driven content during crisis management
- A new biometric study that shows how purpose-driven content sparks physical reactions and increases attention
- Best ways to humanize your brand with purpose and mission-driven content
- How to empower employees and energize ambassadors to amplify your message during a crisis (including the top social channels to help your purpose content go viral)
- How brands like Goodwill and Aflac respond to crises by building affinity and brand connection
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PRESENTERS:
See what it takes to galvanize consumers to feel good about your brand and rebuild trust during challenging times.  Contact us with questions: Shallon Blackburn at shallonb@ragan.com or 800-878-5331. | 
