Brand opportunities in North Korea summit; Social media marketing updates; Tips for limiting project scope; Content pain points; and much more

Top stories for 06.13.18

Media Relations
U.S.–North Korea summit was all about newsjacking for many

From a Dennis Rodman-backed cryptocurrency to a restaurant’s proposed Taco Summit, organizations sought to gain publicity from the historic meeting in Singapore.

	Social Media Facebook, Instagram tweak online shopping experience As Facebook allows shoppers to give feedback on poor ad experiences, Instagram offers new features for brands to reach customers.

	The PR Industry How PR pros can defend against scope creep Saying “no” to a lucrative client is an uncomfortable but often critical part of working in PR. Here’s how to keep your deliverables manageable—and profitable.

	Content Marketing Infographic: The 15 biggest challenges for content marketers What are the biggest problems content marketers are trying to solve? Consider this infographic as you retool your workflow to ensure workers stay motivated and productive.

	Webinar Alert Free webinar: Bring leaders closer to their workforce with Office 365 Use the right tools to build a more productive work environment and engage your employees.

	Public Speaking Lessons from public speaking implosions Those who do not learn from public speaking flubs are doomed to repeat them. What takeaways can communicators draw from these famous disasters?

	Awards Tell the story of your CSR initiative We want to know how you made it so successful. Enter PR Daily’s 2018 Corporate Social Responsibility Awards. Complete your entry by June 13.

	Marketing Elon Musk draws criticism for fire-spewing merchandise The serial entrepreneur has released a flamethrower—which he is calling ‘not-a-flamethrower’ for legal reasons—in his latest move to draw a crowd. Will this new effort backfire?

	The PR Industry Country Time assembles legal team to protect kids’ lemonade stands The brand’s parent company, Kraft Heinz, wrote in a press release: ‘When life hands you outdated laws, make lemonade, and get Legal-Ade.’

	Awards In the ever-changing health care industry, how does your organization stand out? Enter one of 18 categories in Ragan’s 2018 Heath Care PR and Marketing Awards.

	From the Archives Brand managers: Avoid these crucial marketing mistakes Building an online presence for a growing organization? Don’t fall prey to these pitfalls.

	Content Marketing Inspiring quotations on writing for content marketers From Buddha to Dr. Seuss, from Aristotle to Steve Martin, these insightful scribes offer wisdom and wisecracks about proper punctuation, coping with criticism, and beating writer's block.

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