The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to address such issues, was alerted to an incident last week that saw sponsored tweets running on Twitter profiles created to promote the...
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August 17, 2018
Advertising & Agency Daily
Your overview of the agency world
Brand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles Selling Illegal Drugs
Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
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