Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Perhaps, if X’s ads business were faring better, it might have been more enthusiastic about undergoing an audit. | | |
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howdy! | | | | | Some agency execs say they’ve dealt with or heard about a higher level of ghosting this year, attributing the normalization of the practice to overwhelmed marketers who are so focused on short-term wins that any longer-term planning goes out the window. | | |
| | | | | As YouTube viewing habits shift from mobile to TV, so have advertisers’ media strategies. | | |
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howdy! | | | | | OpenAI’s mercurial state is prompting plenty of questions about what the fallout might mean for the future of generative AI. | | |
| | | | | Adding dynamic creative optimization technology to the marketing toolkit is unlocking opportunities for advertisers and agencies to iterate further and discover innovative campaign directions quickly. | | |
howdy! | | | | | Modernizing audio ad sales is all about finding scaled ways to reach specific audiences and Widhelm believes the ways to do that are going to get all the more creative in 2024. | | |
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| | | | | As online shopping booms, e-commerce companies and mass merchants are tapping into the value of commerce media — monetizing first-party data on their digital properties. | | |
howdy! | | | | | Influencer agency Billion Dollar Boy last week launched its new innovation unit, Muse, dedicated to generative AI and emerging technologies. | | |
howdy! | | | | | Influencer and creator marketing is still on the rise, and the shifts that affect whether marketers partner with one versus the other are just part of the ongoing evolution. | | |
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