Storytelling in marketing isn’t just about producing an advert with a narrative; it’s about telling the story of the ‘brand’ across multiple channels, and using various tools and methods to do so.
During challenging times, storytelling can also be powerful driver of loyalty, helping to reassure consumers and instil trust. Here are six case studies that prove its value.
In this article, Wesley Parker unpacks why Facebook’s counting of view-through conversions in their attribution model creates an issue of “double counting” conversions and how to solve this with fractional attribution.
He then addresses the question: are Facebook’s view-through conversions really worth as much as Facebook states they are, and what percentage of a conversion should they really receive?
Angela Freeth is Marketing Campaigns Manager at Laundrapp. We recently caught up with Freeth to find out more about her role, and how Covid-19 has impacted her working life.
Product Strategy and Marketing Best Practice Guide This best practice guide provides marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
Digital Transformation Monthly – September 2020 This edition of Digital Transformation Monthly considers how individuals and businesses alike are adapting to the ‘new normal’, including highlights from research that confirm how the pandemic has dramatically accelerated transformation in retail and grocery.
Explore the findings of our latest Marketing Mindset research, which covers key insights into the role mindset plays in delivering success and its crucial part in crisis times and beyond.
