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Top stories for 01.05.18

Writing & Editing
3 simple rules for telling a compelling brand story
3 simple rules for telling a compelling brand story'

How you tell the story of your organization makes the difference between a brand that sticks out from the crowd and a brand that’s stuck in the mud.

7 ways communicators can ride out a ‘bomb’ snowstorm The PR Industry
7 ways communicators can ride out a ‘bomb’ snowstorm
Are you spinning your wheels due to bad weather conditions? Since it can be hard for the modern communicator to take a pause, here are some ways to keep chasing your PR goals.
 
 
PR can do only so much; reputation management goes far deeper From the Archives
PR can do only so much; reputation management goes far deeper
Restoring a damaged brand takes a huge amount of work. You’re better off heading off unwise decisions at every staff level. Here’s how to avoid devastating blunders.
 
 
Strategizing for 2018 holiday marketing efforts Infographic
Strategizing for 2018 holiday marketing efforts
Last-minute campaigns are rarely effective. Use this handy list to schedule timely, topical initiatives for the coming year.
 
 
How a little Disney magic can help you find social media success Conference Alert
How a little Disney magic can help you find social media success
Get social media expertise from experts at Amazon, Vox.com and the mouse himself—join us at Disney World.
 
 
Bad PR call earns Eataly criticism after internal emails surface Crisis Communications
Bad PR call earns Eataly criticism after internal emails surface
The company faced backlash for recent controversial messaging, and took the advice of its crisis communications team to ignore a customer’s complaint—in emails the customer received.
 
 
3 reasons you can’t miss the Media Relations Pitch Clinic Workshop Media Training
3 reasons you can’t miss the Media Relations Pitch Clinic Workshop
Join Mark Ragan and reporters from The Atlantic, The New York Times and more at The Associated Press in New York.
 
 
10 communications errors that are ruining your career The PR Industry
10 communications errors that are ruining your career
To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.
 
 
8 signs you’re a PR pro The PR Industry
8 signs you’re a PR pro
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.
 
 
Amid chip flap, Intel scurries to combat ‘inaccurate media reports’ Crisis Communications
Amid chip flap, Intel scurries to combat ‘inaccurate media reports’
Reporters leaked news about a catastrophic flaw in processor chips before Intel could issue a statement with a fix in place. Can the microchip giant regain and maintain credibility?
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
You could work for the national collegiate champion with this week’s featured career opportunities. Plus, check out our latest roundup of job opportunities.
 
 
7 ways to repurpose your old content Infographic
7 ways to repurpose your old content
It’s a constant struggle to keep your channels flowing with stories and tips. Here are some ways to get more mileage out of previously published content.
 
 

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