Open web programmatic isn’t just about having the pipes to best-in-class supply. It’s about what brands and advertisers do with that supply to get the most out of their big-screen campaigns — and that goes for linear efforts too.

From maximizing scale and reaching new audiences to building lower-funnel creative and measuring success, there are several key elements to building an effective campaign. By enlisting trustworthy partners and leveraging TV viewership data, brands are reaching relevant audiences with CTV campaigns — all while fully complementing their linear buys. Download this guide from Unruly to learn:

How to activate TV viewership data
New types of targeting and delivery on CTV/OTT
How to optimize creative for CTV/OTT