Off the field, brands like Tide that went with a humorous message at this year's Super Bowl won the day. Political messages, not so much. Here's our list of brand winners and losers.

Agencies have been shaken, along with other types of companies, by sexual harassment. Now the office dating policy is getting a new look, with several looking to tighten them up in the #MeToo era and others questioning their effectiveness.

Buying media has gotten harder as audience viewing splits across screens. Discovery Communications is betting it can use the Winter Olympics to unify it all, but ad execs are skeptical.

Amazon has big ambitions in the U.K., just as it does in the U.S., as it moves into London headquarters with a capacity for 5,000. But advertisers are wary, having been burned by other U.S. tech giants before.

The latest Digiday Research shows media buying execs believe poor communication between agencies and clients is the biggest factor in the lack of transparency in digital advertising, with hidden vendor fees a close second.

At the Digiday Retail Summit, discuss and connect with retail marketing executives from brands such as Adidas, Brooks Brothers, Equinox, HelloFresh and much more. Reserve your spot in Austin from Feb. 21 - 23 today.