"...insights for scaleups" ( Print-friendly Version > ) HEADLINES: Phone Addiction on Vacation? -- this timely (Northern Hemisphere)HBR article tackles this ever-increasing challenge - can you set your phone aside while on vacation, and if not, what to do. Branding is Sex -- this is the title of Deb Gabor's excellent book on branding. You nail your brand and everything else is easier. And as the ever-popular marketing professor at NYU's Stern School of Business, Scott Galloway, has discovered, it's the brands that ultimately provide sex appeal win big. His 15-minute presentation titled "The Four Horseman" looks at Amazon, Apple, Facebook, and Google through this lens and predicts Apple to be the first trillion-dollar brand (they are now close at $819 billion yesterday). Watch the video - it's a classic on marketing/branding -- then get Deb's book (SPro and book club members will get it next week). Who is the Hero? -- jump right to chapter 5 of Gabor's book titled "Who is the Hero?" and read it (then read the rest of the book - it's a quick read). The founder and brand dominatrix of Sol Marketing, Deb and her team have led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. In chapter 5 read how your main job is to make your customer feel like a hero, even an IT manager as she helped Dell figure out - or the person cooking dinner as she helped Allrecipes discover. Deb Gabor is keynoting our upcoming fall ScaleUp Summit in St. Louis Oct 17 - 18 - come learn directly from Deb and 9 other rock star biz gurus, then stay for the Scaling Up User Conference the next day, Oct 19. Scaleup Rock Stars -- it was Deb's book that spurred our notion that our new initiative ScaleUpU is all about making the leaders of mid-market firms the heroes of their cities and countries. I think of Phil Miner, who I invited on stage in San Antonio at our last ScaleUp Summit. He scaled his firm, Miner Corporation, to over $500 million and created thousands of jobs, yet not a single local city leader had ever heard of Phil or his firm until he made the news when he sold the company, making him one of the wealthier citizens in San Antonio! We want to change this!! Get the media to take notice of these unsung heroes of our economies and give them the recognition and support they deserve. Are You Happy? -- and is it a moral obligation to be happy? John Mackey, CEO of Whole Foods, who just sold to Amazon, thinks so. When John learned that his close friend (and co-author of his book) Raj Sisodia's daughter was going through a difficult period, he recorded a brief 4-minute message on happiness for her. Notes Raj: She and our whole family found it very moving and inspiring. I have since then shared it with many others, including my students. It has helped me personally, and stretched the way I think about happiness. |
Raj convinced John to let him post the message, which he did on Monday. John's message is a good reminder for all of us - happiness is a choice. "Don't worry, be happy." Scaling Up Abstract -- looking for a first class abstract of Scaling Up (Rockefeller Habits 2.0). Here is a quick summary blog piece I wrote for GetAbstracts - then grab the abstract of my book they wrote. All their abstracts are first class - and YPOers, you have a free subscription through your membership. EXITING: Thinking about selling the business for $40 million or more? Want to get 25% to 200% more than you thought? Request the whitepaper from the Exit Strategies Summit at Harvard from Denise Richmond at (610) 299-6466 or email at drichmond@align5.com TECHNOLOGY: Create Accountability – Drive Execution Click Here to Watch a video example. Align is your cloud based business operating system designed to keep you on your path to executing your goals. See, in real time every person in your organization and how they are progressing on their priorities - alongside how they Align to the Company Priorities! Scale Up your Rockefeller Habits implementation with www.alignwithgazelles.com - on your computer, tablet or phone. $5.00 per month gets you started. Better Book Club -- What's your team reading? Increase your books read per team member. Easy, Proven, and in the Cloud at http://www.BetterBookClub.com. COACHING: Have you ever wondered if working with a coach might accelerate your company's growth, exponentially? Do you have what it takes to move the dial from good to great? Click here to watch Gazelles International President Keith Cupp describes the four most important attributes of successful clients. Contact us at info@gicoaches.com for more information. And if you're interested in becoming a world-class certified Gazelles International coach, please go to gicoaches.com/becomeacoach for more information. If you determine that we're a fit and wish to join our premier organization, we invite you to contact our Dir. of Coach Engagement at Amy@GICoaches.com or 877.217.2253 ext.700. EDUCATION: Experienced a bad hire lately? Planning to hire new employees soon? If so, it's time to learn and implement the Topgrading Methodology. Topgrading is the most proven screening, interviewing and employee development methodology. Get a preview of the process by downloading the Topgrading 12 Steps here. For more information contact Juan Gonzalez at juan@growthinstitute.com or call him at (512) 773 5465 ScaleUp Summit Fall 2017 St. Louis, MO - Oct 17-18, 2017 Scaling Up User Conference Fall 2017 St. Louis, MO - Oct 19, 2017 Scaling Up Business Growth Workshops Have Big Plans to Execute in 2017? Learn how to use the proven Rockefeller Habits 2.0 tools and strategies to scale up smarter. Becancour, QC - Aug 24, 2017 Melbourne, Australia - Sep 5, 2017 Phoenix, AZ - Sep 12, 2017 San Francisco, CA - Sep 18, 2017 Regina, SK * Social Sector - Sep 19, 2017 Atlanta, GA - Sep 20, 2017 Los Angeles, CA - Sep 21, 2017 Calgary, Alberta - Oct 26, 2017 Waukesha, WI - Oct 31, 2017 Cedar Rapids, IA - Nov 1, 2017 Los Angeles, CA - Nov 8, 2017 Columbus, OH - Nov 8, 2017 Oklahoma City, OK - Nov 9, 2017 Austin, TX - Nov 9, 2017 Boise, ID - Nov 16, 2017 Fort Lauderdale, FL - Dec 5, 2017 Providence, RI - Dec 5, 2017 Dallas, TX - Dec 7, 2017 San Diego, CA - Dec 14, 2017 Philadelphia, PA - Jan 18, 2018 Gazelle's Growth Institute® Online Executive Education Baseline Selling - Dave Kurlan Creativity and Personal Mastery - Srikumar Rao Daring Caution Approach to Pricing - Robert Sherlock Fearless Leaders - Cathy Greenberg How to Create Leadership at Every Level - David Marquet Mastering the Complex Sale - Jeff Thull Nail It Then Scale It - Paul Ahlstrom Sumo Advantage - Bernie Brenner The Seven Imperatives of Great CEO's - John Wilson Why Growth Companies Stop Growing - Dave Power Online Master Practitioner Certification courses Topgrading Mastering the Rockefeller Habits Summits & Conferences Great Game of Business with Jack Stack Did you miss previous insights? - read here Read Verne's Insights on Kindle http://www.amazon.com/gp/product/B003SX13YI Sign up for Verne's Weekly Insights |