Plus, pumpkin spice returns early ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Not coming through? Click here to view in browser
 
 
 
 
First Things First
 
August 13, 2020
By Jess Zafarris
 
 
Presented By
Univision
 
 
 
Brands Develop Contingency Plans for TikTok as Its Future Remains Uncertain
 

With a possible lawsuit ahead and Microsoft eyeing its US operations, the future of Trump-embroiled TikTok remains hazy, prompting brands with a presence on the app to rethink their strategies and consider alternatives like Instagram Reels, Byte and Triller. To see what lies ahead, we talked to TikTok-savvy marketers and social media managers from brands like Nutter Butter, the San Diego Zoo and the Tampa Bay Rays for insights and advice on next steps. The consensus? There’s no need to abandon your TikTok campaigns and influencers just yet—but it’s probably a good idea to start testing the waters of Reels and give some thought to contingency plans on other platforms.

But don’t just repurpose content: Just like on TikTok, be authentic and platform-specific.

 
 
 
 
 
Premium | How Media Organizations Use Push Alerts to Reach Readers

“Like tapping someone on the shoulder,” the push alert has become a valuable means for publishers to reach and build relationships with readers. In this digital feature, Adweek explores the surprisingly in-depth strategy and process behind these alerts. A few highlights:

  • Despite the brevity of the copy, in many organizations it’s a rich extension of the journalistic and editing process because it must stand alone as editorial content, not requiring readers to click through. At news organizations, it’s about the story, not the opens.
  • Push alerts can be less reliable than social or search at directing users to publishers’ apps, but they are effective at engaging new readers who might not otherwise spend time browsing stories in the app. Loyal readers, however, are the most likely to turn off push notifications.

Packaging the alert: Learn how The New York Times, The Wall Street Journal, The Washington Post and the Los Angeles Times approach wording, time and frequency.

Also for Adweek Pro Members: In a post-cookie world, LiveRamp wants to stitch together ad tech’s fragmented infrastructure. Critics say it's amassing an empire, but even as the company makes its moves, its rivals see a chance to outflank it.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. 

 
 
 
Baileys Is Recognizing Female Authors Who Used Male Pseudonyms With a 25-Book Collection

In collaboration with the U.K.’s Women’s Prize for Fiction, Bailey’s is launching a limited-edition collection of 25 novels by women who wrote under male pseudonyms with their true names on the covers, along with new art by 13 female illustrators from around the world. The “Reclaim Her Name” series, which was curated by agency VMLY&R, will include Mary Ann Evans’ (George Eliot’s) Middlemarch, Violet Paget’s (Vernon Lee’s) A Phantom Lover, and Adela Florence Nicolson’s (Laurence Hope) The Garden of Kama.

Find the full list of books in the collection and check out the covers.

 
 
 
Dunkin' Will Bring Back Pumpkin Spice Early, Maybe to Make 2020 End Faster?

As a balm for our disaster-weary souls, Dunkin is releasing its line of pumpkin spice drinks and bakery goods early, with the options hitting the chain’s locations on Aug. 19. Several of its classics have undergone a recipe update.

Feast your eyes on the full list of autumnal goodness.

 
 
 
 
 
 
 
 
 
 
Media Mogul Sumner Redstone, Who Oversaw Viacom and CBS, Dies at 97

Sumner Redstone died on Tuesday at 97. Redstone turned his father’s theater chain into a global media empire that would come to include Viacom, CBS and Paramount. “He was a force of nature and fierce competitor, who leaves behind a profound legacy in both business and philanthropy,” said ViacomCBS chairman and CEO Bob Bakish.

Learn about Redstone’s life and legacy.

More of Today’s Top News & Highlights

 
 
 
 
 
Promoted Content by Twitter
Why Cultural Relevance Is Key to Your Brand Conversation
 
Why Cultural Relevance Is Key to Your Brand Conversation
 
 
 
 
 
 
 
Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York
 

Sour Patch Kids is opening its first-ever store to celebrate its 35-year anniversary. The NYC location functions as an interactive brand experience with Sour Patch-themed candy stations, smoothies, ice cream, edible cookie dough and merch.

 
 
 
 
 
 
 
 
 
Adweek Promos and Events
Just announced! Walmart, DoorDash and Target
 

Janey Whiteside, EVP and Chief Customer Officer of Walmart, Kofi Amoo-Gottfried, Vice President of Marketing of DoorDash and Rick Gomez, Chief Marketing, Digital and Strategy Officer of Target join the Brandweek Masters Live lineup. Don't miss four days of Main Stage insights, Masterclasses, virtual experiences, and more. Secure your pass now.

 
 
 
 
 
 
 
 
Don't Look Now, Doc, but America's Original Influencer Bugs Bunny Just Turned 80
 

Merch and new opportunities keep popping up for the trickster rabbit.

 
 
 
 
 
Bed Bath & Beyond's New Design Service Brings the Dorm Room Home
 

In a difficult back-to-school season, the home goods retailer looks to stand out.

 
 
 
 
 
One of the Pandemic's Most Unlikely Offshoots Is High-Quality Dog Food Brands
 

As Americans coddle their pets, upscale meals for man's best friend are prospering.

 
 
 
 
 
Pinterest Expands Skin Tone Range for Makeup Try-On Feature
 

Users can shop for more than 10,000 shades with the help of augmented reality.

 
 
 
 
 
Teen Vogue’s Virtual Orientation Aims to Prepare Students For an Abnormal Fall Semester
 

Event kicks off series of ticketed digital workshops.

 
 
 
 
 
Older Viewers Are Streaming's Fastest-Growing Fans
 

Streaming now accounts for one-fourth of total TV usage, according to Nielsen.

 
 
 
 
 
 
Featured Jobs
Corporation for National and Community Service
Washington, Washington DC
 
The Brandon Agency
Charleston, South Carolina
 
Shepardson Stern & Kaminsky LLC
NEW YORK, New York
 
Coastal Television Holdings Company LLC
Casper, Wyoming
 
Coastal Television Holdings Company LLC
Casper, Wyoming
 
 
 
 
 
 
 
 
fb tw in insta
 
 
 
You’re subscribed to Adweek’s First Things First as newsletter@newslettercollector.com


© 2020 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016
UnsubscribeUpdate PreferencesSubscribe
Terms of ServicePrivacy PolicyForward to a Friend
 
AdChoicesLearn more about AdChoices for LiveIntent
 
 
Link