Brands and agencies: How are you approaching partner marketing in 2023?

The affiliate industry has expanded, providing advertisers with more opportunities to achieve their marketing goals. While affiliate partners have traditionally been seen as only providing value through awareness, interest, desire and action, more recently they’re offering value beyond the traditional marketing funnel. Affiliate partners are no longer simply providing inbound leads and traffic to an advertiser’s own site, but actually helping to optimize traffic once it lands there.

Brands and agencies, we want to know, how are you thinking about affiliate opportunities moving into 2023? In what ways are you tying your strategy to the different phases of the purchase journey? What challenges have you faced and how are you leaning on partners to alleviate these difficulties?

Take this surveyand receive a $5 gift card along with the results.

Sponsored by: Awin