🎛️ Brands and buyers still preparing for tariff trouble

The markets’ near-daily flips between red and green tell you the actual color is high-viz yellow: The caution flags are flying. Consumers and marketers still see economic trouble ahead and are changing behaviors. We have a deep look at that and how it should impact your marketing decisions.

Also, Jaina Mistry examines why webinar attendance is falling everywhere and what you can do about it today.

Constantine von Hoffman
Managing Editor

B2C marketing

How tariffs are reshaping long-term strategies for brands and buyers

Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.

Salesforce

Salesforce finally bags Informatica to bolster AI push

$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.

Event marketing

If your webinar attendance is dropping, it’s not the audience’s fault

Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.

MarTech webinar

Drive smarter marketing—with data that leads

Learn how to prove marketing value even in uncertain conditions and why data standards are key to ROI visibility and resource optimization

Connected TV and OTT

How to integrate CTV with other PPC channels for a full-funnel growth loop

CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.

Marketing technology

Why ‘head of marketing’ is the most misunderstood title in startups

Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.

Email marketing

Email’s not dead — it’s your brands growth engine

Your competitors may be chasing the next big thing — but smart marketers know email still delivers. Discover how you can turn email into a high-impact, data-driven growth engine.

Marketing artificial intelligence (AI)

How to choose the right marketing AI tools for real business impact

GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.

Tools and Resources

See what your competitors know that you don’t with the Competitor Analysis Tool!

Tired of guessing what’s working in SEO? The Competitor Analysis Tool gives you a behind-the-scenes look at who’s ranking—and why.

Smart move: Zero in on the keywords your competitors rank for but you don’t. That’s where the real opportunity is.

No guesswork. Just insights you can act on.

Give it a spin—free to try.

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