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| | | | | The success of virtual events during the COVID-19 pandemic — many of which took place on Twitch — has sparked speculation about the value of large-scale in-person events, both for platforms like Twitch and for the brands looking to reach their users. But Twitch is all-in on live events, viewing in-person community engagement as a major pillar of its marketing strategy. | | |
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howdy! | | | | | The social platform formerly known as Twitter is in flux. And brands and retailers might be shifting away from including X in their marketing strategies. | | |
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| | | | | While the subscription market is booming, consumers are overwhelmed by the sheer volume and fragmentation of digital products and services. | | |
howdy! | | | | | As expected, AI was a major hot topic for marketers who can see the potential of it more than previous buzzy hype-cycle phenomenons. | | |
| | | | | As digital media spend increases, agencies are seeking out media execution partners to help them through the process of planning, executing, optimizing, analyzing and reporting digital media campaigns. | | |
howdy! | | | | | We asked five Gen Z workers to share their thoughts around AI, including how they use it, what their biggest concerns are, what excites them, how it might influence their career, and more. | | |
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| | | | | Data collaboration technology allows teams to safely share sensitive data and activate it via deal IDs or direct publisher buys — meaning they can run a campaign and activate cleanroom media for an effective media strategy. | | |
howdy! | | | | | As Meta and TikTok test ad-free tiers overseas, U.S.-based advertisers talk about what it means for budgets stateside. | | |
howdy! | | | | | In new print and OOH ads, Kraken describes crypto as “borderless, bankless, boringless.” | | |
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