Ryan Pauley wants 2021 to be the year of upfronts for Vox Media. The chief revenue officer has been on the hunt for more upfront deals with brands and holding companies ever since Vox Media’s acquisition of New York Media gave the digital native publisher more scale and more titles to offer advertisers last fall. The strategy quickly bore fruit because according to Pauley, Vox Media secured three times more annual partnerships with brands in 2020 than it did in 2019. Read more below. Other things to know about | | |
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| Coronavirus Fallout | | | | Many publishers who let brands pause or cancel planned spending are leery of ceding that control in an ongoing way. | | |
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howdy! | Business of TV | | | | Disney, NBCU and WarnerMedia are making streaming the centerpiece of their businesses, but with traditional film and TV businesses as support pillars, for now. | | |
| Sponsored by Verizon | | | | Join this new webinar on November 5 at 10 a.m. ET (3 p.m GMT) with Verizon Media and OMD to discover the ways agencies are adapting employee skill sets and client servicing models to proactively build a programmatic future. | | |
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howdy! | Beyond Ads | | | | Fast Company went bigger in nearly every aspect for its first virtual Innovation Festival. The only thing smaller: sponsorship rates. | | |
| Sponsored by Ceros | | | | Stubborn leadership and legacy thinking are leaving marketers with too many PDFs and not enough meaningful experiential approaches to the audiences they want to reach. Register for this new webinar hosted by Ceros on October 22 at 1 p.m. EDT to learn how forward-thinking teams are creating better content that puts dynamic design front and center — and what happens when they do. | | |
howdy! | WTF Influencers | | | | Adding influencers will likely help the company reach millennial and Gen-Z consumers with insurance products as those demographics mature. | | |
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| Sponsored by Twitter | | | | Increasingly, brands are hosting live watch parties to connect content creators directly with social media audiences. | | |
howdy! | Subscriptions | | | | Correspondents are encouraged to spend between 30% and 50% of their time interacting with members. | | |
howdy! | The Confessions | | | | A creative strategist explains why there’s no other option but to launch a class action lawsuit against a network of agencies for racial discrimination. | | |
| | | | | For VandeHei, the major stories of the 21st century include artificial intelligence, climate change and China's actions on those issues — and in the world at large. |
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