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| M&M's, Jaguar and Mastercard seek direct connections with consumers By Kristina Monllos As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it's easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct connections and more meaningful relationships with consumers. "It's more and more difficult... Read more » |
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| Put attendees and brands center stage, IRL By Albie Hueston |
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| Promoted Content by GumGum | | |
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| A special version of the shoe, and lots more By David Kiefaber |
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| Amazon, American Express and others weigh in By Katie Richards |
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| And how 3 of those brands think about trust By Katie Richards Consumers, we're told, can smell bullshit a mile away, especially when it's coming from a brand. That forces brands to strive for authenticity in everything they do, especially when it comes to their marketing. It's not an easy feat to accomplish and some brands are definitely better at it than others. Cohn & Wolfe asked... Read more » |
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