| Seb Joseph Being an “Amazon expert” is by no means an easy feat, according to ad executives. |
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| Max Willens Hour-by-hour optimization, 50 percent discounts and 100-person war rooms define the start of the shopping season for commerce publishers. |
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| Sponsored Content SessionM Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM |
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| Aditi Sangal “It's everyone through the supply chain who is not taking responsibility. All the incentives are towards just letting it continue.” |
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| Sahil Patel YouTube now lets you watch “The Terminator” and roughly 100 other classic movies for free. It’s another way the company is trying to grab TV ad dollars. |
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| Sponsored Content GumGum It’s been a year since we’ve surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you’ll receive a $5 Starbucks gift card. Sponsored by GumGum. |
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| Sponsored Content Brightspot Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot. |
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