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| Stereotypes won't work on younger consumers By Kristina Monllos James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy. Read more » |
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| CP+B and Peter Atencio imagine the what if's By David Gianatasio |
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| Brandshare Content From Cardlytics | | Take off the rose-colored glasses |
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| Fun nod to Pinocchio By Kristina Monllos |
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| LIA judge Malcolm Poynton on his 3 favorite ads, and Cheil's recent hits By Tim Nudd |
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| Target's bullseye hasn't changed in almost 50 years By Robert Klara Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess was the publicity man for Dayton's in Minneapolis. A ... Read more » |
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| Network more than doubles stakeholder count to 24 By Patrick Coffee Today one of the ad world's largest and most prominent independent agencies announced a major restructuring of its organization as its 35th anniversary approaches. Read more » |
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| Branded content offers more flexibility By Jason Lynch After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a ... Read more » |
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| Featured Jobs | | Serino/Coyne, LLC New York City, New York | | National Automotive Magazine and Digital Platform Philadelphia, Pennsylvania (US) - | | PHAIDON New York | | Welk Aviation Boston Massachusetts | | Intrigue.TV Hartford, Connecticut (US) | | |
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| Chain’s vp of marketing is shaking up fast food By Christine Birkner In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart. Read more » |
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| Kayvan Salmanpour on new ad ties with Hearst By Lauren Johnson Specs Current gig Chief content officer, iCrossing Previous gig Co-founder, Novel, The New Republic's in-house agency Age 37 Read more » |
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| Shows off new global hotel network By Christine Birkner When Marriott merged with Starwood Hotels in September, it created a hotel megabrand with more than 5,700 properties and 30 brands. To celebrate the merger, Marriott built an interactive map in New York's ... Read more » |
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