Happy Wednesday!

Hope you are all well and keeping healthy?

A new Invoca survey looks at how companies are leveraging first-party data including how offline data sources factor into their overall data ecosystem.

Survey found that most marketers don’t have a clear vision of how to leverage data across channels. Respondents who use call tracking were more likely than those who didn’t to invest in both online and offline conversations.

Also, AdColony’s  Gabriella Stano Aversa highlights a new level of danger in the user-generated content (UGC) world – hackers.

She writes: In a recent wave of incidents, hackers used traditional phishing scams to direct owners of popular YouTube channels to fake URLs and getting them to submit login credentials, which then allows hackers to take over their channels.

Also ICYMI:

• Demandbase, a leader in ABM, unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies: Demandbase Data Stream; Site Analytics; and Self-Serve Targeting.
• Chorus.ai, the premier Conversation Intelligence Platform for high-growth sales teams, today announced Jim Benton as CEO.
• As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content.
• Simpli.fi, a leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV ad offering with the launch of its new online attribution capability.
• Proxy, provider of digital identities for the physical world, announced that it has raised a $42M Series B funding round led by Scale Venture Partners.