Brands, be mindful or be gone Tap into the value of resassurance with Adrienne Little, Co-founder at And Rising.
ClickZ Daily: March 16, 2023 |
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| Good morning, As we continue to face volatile times, it’s a fact that people are switching brands more and more, this is 13% more based on data from 2021 and 2022. It’s a big jump, meaning 46% of all people have recently tried something new or changed up. However, saying that there is no loyalty is a limiting belief. Let’s consider Apple which reigns as the most valuable brand of our time, how does Apple do this? In a world full of fragmented choices, it’s reassurance we seek most. Adrienne Little, Co-founder at And Rising shares key pointers on the power of reassurance and how brands can set priorities using a strategy of reassurance. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Social Media Marketing Adrienne Little A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effectively than those that agitate or ‘disrupt’ to make their point |
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Analyzing Customer Data Dipti Kachru Businesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read more |
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| Industry Developments Guy Sheetrit With performance marketing merging with brand marketing, the domain of performance marketing looks bright indeed for brands in 2023 and beyond Read more |
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| Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more |
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| Conversion & ROI Team ClickZ Marketing attribution, which should be used more and more, helps marketers figure out client interaction with their brand and which ones in particular led to a sale Read more |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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