DAILY SCOOP

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.

WRITING & EDITING

4 tips to cut the corporate speak and connect

Trying times demand trustworthy communications. Here’s how to counter uncertainty with authenticity in your writing.

PR INDUSTRY

How companies can address the past with honesty—and move forward with purpose

When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.

CRISIS COMMUNICATIONS

How to create a crisis plan in less than 30 minutes

You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.

DAILY SCOOP

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more.

LEADERSHIP COMMUNICATIONS

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.

THE WORKPLACE

Top priorities for communication pros that merit investment and energy

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.

A DAY IN THE LIFE

How Hopelab’s Stacey Manley navigated a new role amid the pandemic

Starting a new job always has its joys and challenges, but the current business landscape is far from normal, especially for communicators.

RESEARCH

Report: Social media managers lack clear path to senior leadership roles

The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.

DAILY SCOOP

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.

THE WORKPLACE

5 ways to unleash your employees’ inner rock stars

Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’.

HEALTH CARE

How influencers helped save lives during COVID-19

A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.

INTERNAL COMMUNICATIONS

Maintaining a connected culture amid extreme apprehension

Learn how to create a digital workplace that unites, encourages and energizes dispersed workers.

MEDIA RELATIONS

Should media relations wait during election season?

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.