DAILY SCOOP

Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack

Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.

OP-ED

If words matter so much, let’s find better ones

Bill Novelli, cofounder of Porter Novelli and former CEO of AARP, shares five tips for how PR pros can use their work to improve public discourse and encourage civility.

How to onboard and support interns—and maximize their experience

An HR exec shares guidance on ensuring your intern program runs smoothly and is enriching for all parties involved.

PR INDUSTRY

3 communications trends to watch

Ragan Training experts deliver insights to help you succeed. Here are some trends and tech recs to help keep you ahead of the curve in communications.

RESEARCH

Communicators are measuring their work more frequently, and using the data more strategically

Ragan’s exclusive Communications Leadership Council Benchmark Report is both a snapshot of the discipline and a roadmap for moving forward.

PR INDUSTRY

Memorial Day messaging reminders

Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.

VISUAL & VIDEO COMMUNICATIONS

How museums and libraries are thrilling audiences on TikTok

Here’s what you can learn from the success of these institutions in delivering short video content—and tips for replicating their process.

WINNING CAMPAIGNS

Dating site creates new features to support Black Lives Matter movement, garnering 95 million media impressions

Its questionnaire and badge allowed users to show their support for BLM. This has earned OkCupid a win in the Cause-Related Marketing Campaign category of Ragan’s PR Daily Awards.

RAGAN AWARDS

Announcing Ragan’s 2021 PR Daily Awards

Enter the PR industry’s most esteemed recognition program. Don’t miss the June 18 entry deadline.

CRISIS COMMUNICATIONS

5 essential steps for responding to external criticism

When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record.

DAILY SCOOP

NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info

Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.

PR INDUSTRY

PR leaders weigh remote work options as offices begin to reopen

Some in the industry are ready to jump ship if they can’t keep the flexibility they have come to treasure and rely upon during the pandemic.

DIVERSITY AND INCLUSION

Creating a sense of genuine belonging in the workplace

It takes more than words, webinars and holiday observances. True inclusion requires long-term investment—and better storytelling.

A DAY IN THE LIFE

Bicom’s Adrien Reynolds uses kindness as a superpower

In these difficult times, a little love and understanding goes a long way, according to this senior account director.