Although it remains unclear whether Rockstar’s stance toward brands will soften for “Grand Theft Auto VI,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers. Additional coverage: Other things to know about - Limited seats remain for the Digiday Media Buying Summit, March 12-14 in Nashville. Join us as we connect attendees with top media buyers and explore the latest trends and strategies. Don't miss out — secure your passes now.
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| Top Stories |  | | Ivy Liu |
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| | | | | Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers. | | |
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howdy! | | | | | While advertisers increase spending in Amazon DSP, the platform still has a long way to go. | | |
| | | | | To unlock the full potential of retail media, RMNs and advertisers require solutions that enrich person-level data across both business and consumer personas. | | |
howdy! | | | | | Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event. | | |
| | | | | As marketing budgets face increasing scrutiny, long-tail budgeting is becoming the strategy of choice. | | |
howdy! | | | | | Publicis on Tuesday said it plans to acquire Brazil-based influencer marketing company BR Media Group, which has access to a network of some 500,000 creators – 80% of whom are the region’s largest influencers, according to the company. Pending regulatory approval, the deal is expected to close in late March 2025. Financial terms were not made available. | | |
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| | | | | According to research, brands that use a full-funnel marketing strategy see a 45% higher customer retention rate than those that focus on the top or bottom of the funnel. | | |
howdy! | | | | | Last spring after working with activist Monica Lewinsky on its “You’ve Got the Power” campaign, which featured Lewinsky, encouraged voter registration and ultimately became a viral hit, was an inflection point for the brand. | | |
howdy! | | | | | Agencies hope B Corp status is still an effective calling card, but momentum among brands is turning due to a changed political climate. | | |
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