Beauty and fashion brands invest heavily in Instagram content, but turning likes and comments into actual purchases has always been a challenge — until now.
 

With ORME’s new Shoppable Reels Platform, every Instagram Reel becomes a direct sales opportunity. When a follower comments “Buy”, they receive an automatic DM with a purchase link to your e-commerce site.
 

No extra steps. No friction. Just seamless shopping — right where your audience already spends their time.


How It Works

1. Post a Reel like you always do

2. Followers comment “Buy” when they see something they love

3. Followers get a DM with a purchase link — directly to your website

4. They checkout on your site — you keep full control


Built for Beauty, Fashion & Lifestyle Brands
From tutorials to try-ons, your content already drives interest. Now, ORME helps you capture that interest the moment it happens — and turn it into revenue.