Brands join social media boycott; Origins of COVID-19 terms; Why earned media leads in 2020; and more

DAILY SCOOP

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

Also: Google explains how YouTube content gets promoted and more, UPS Dogs showcase the power of online communities, consumers say trusting brands is paramount, and more.

COVID-19

The origin and definition of 10 COVID-19-related terms

One by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease.

PR INDUSTRY

In 2020 and beyond, earned media should take priority

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever.

SOCIAL MEDIA

How Re/Max pivoted for Pride Month during the pandemic

With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.

PR DAILY AWARDS

Did you create content that delivered results?

Enter PR Daily’s 2020 Content Marketing Awards to showcase your impressive content creations. Don’t miss the July 24 entry deadline.

DAILY SCOOP

Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts

Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.

CONTENT MARKETING

How COVID-19 has brought back the public’s appetite for facts

When will audiences tune out from sheer exhaustion? Here’s how one PR pro sees the journey for media coverage of the historic pandemic.

MARKETING

7 sins of startup marketing

When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips.

DIVERSITY & INCLUSION

5 ways leaders can fight for racial justice

Follow this guidance to replace platitudes with concrete action.

RAGAN AWARDS

Late-entry deadline Friday: PR Daily Awards

This Friday, June 26, is your last chance to submit your best PR, marketing and communications campaigns, events and publications. Complete your entry now!

DAILY SCOOP

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.

LEADING NOW

AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’

The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.

PR DAILY AWARDS

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

Congratulations to this year’s finalists. Stay tuned for the winners announcement.

COVID-19

How to lead clients beyond COVID-19 without denying its impact

Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.