DAILY SCOOP

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.

PR INDUSTRY

How to prepare for the future of hybrid events

As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?

EMPLOYEE ENGAGEMENT

How to pursue true, genuine employee engagement

Workers want to know they’re respected, valued and appreciated — not a generic ‘thanks!’ or a meaningless work anniversary reminder.

WINNING CAMPAIGNS

Museum’s press preview around African American experience in WWI boosts awareness and attendees

The National Museum of African American History’s campaign received media coverage, leading to large crowds. This won the Corporate Communications Campaign category of Ragan’s PR Daily Awards.

STORYTELLING

How marketing tied to environmental activism results in ‘greenwashing’

Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.

CRISIS COMMUNICATIONS

How to analyze information disorder for a strategic response

With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.

CONTENT MARKETING

Podcast secrets: 5 tips for developing a loyal following

Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.

RESEARCH

Report: The role of communications pros expands dramatically amid relentless global crises

Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.

LEADERSHIP COMMUNICATIONS

Messaging mistakes in the wake of the Derek Chauvin verdict

After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.

CRISIS COMMUNICATIONS

Experts advise careful, coordinated response to Chauvin trial verdict

As the country reacts to the court’s decision, communicators are weighing how to take a stand.

MEDIA RELATIONS

Should you focus on proactive or reactive PR strategies?

The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.

THE WORKPLACE

20 productivity apps every communicator should consider

Try these tools to help get more organized, efficient and effective in your work.

MEDIA RELATIONS

When looking for earned media, get your owned and paid channels in order

In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.

DAILY SCOOP

Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store

Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.