Brands, media agencies decide to outsource content creation as it becomes more difficult While creating content is essential for their business, more agencies are outsourcing their content needs as the work becomes more challenging and voluminous. Additional coverage: - For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. And just focusing on YouTube doesn’t cut it anymore. More in this Advertising Week Briefing.
- With a portfolio of more than 50 private companies — more than 50% of which are now direct-to-consumer brands since the pandemic — Shark Tank’s Kevin O’Leary has a unique overview of how the DTC landscape is evolving beyond just raising funds.
- To better reach millennial and Gen Z shoppers, financial company Northwestern Mutual is trying its luck with TikTok.
- Shopify is taking it back to the '90s on connected TV and social media to draw millennial entrepreneurs with a mix of nostalgia, audio branding and the iconic voice of AOL's "You've got mail."
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| Top Stories |  | | Ivy Liu |
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| | | | | While creating content is essential for their business, more agencies are outsourcing their content needs as the work becomes more challenging and voluminous. | | |
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howdy! | | | | | Publishers are hoping that changing up the distribution strategies of their digital video content will not only pick up more audiences, but will also increase its revenue potential. | | |
| | | | | No brand wants its products or services to be paired with negative attention, but that possibility will remain without proper content filtering. | | |
| Advertisement |  | | |
howdy! | | | | | With a portfolio of more than 50 private companies — more than 50% of which are now direct-to-consumer brands since the pandemic — O’Leary has a unique overview of how DTC landscape is evolving beyond just raising funds. | | |
| | | | | By embedding search into digital experiences, marketers deliver more relevant, personalized content — no cookies necessary. | | |
howdy! | | | | | To better reach millennial and Gen Z shoppers, Northwestern Mutual financial company is trying its luck with TikTok. | | |
| Advertisement |  | | |
| | | | | For marketing teams in the CTV space, QR codes and voice-to-action commands are proving an effective way to elevate audience engagement. | | |
howdy! | | | | | E-commerce platform Shopify is taking it back to the ’90s on connected TV and social media to draw millennial entrepreneurs with a mix of nostalgia and audio branding. | | |
howdy! | | | | | With constantly changing ad revenue share deals across the board, creators won’t stick around for the fallout | | |
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