Brands must align with values for Gen Y; Boy Scouts files for bankruptcy; Nail your Q&A session; and much more

MORNING SCOOP

Bankruptcy for the Boy Scouts, HSBC to shed 35,000 jobs, and HQ Trivia shuts down

Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more.

RESEARCH

Report: 83% of millennials want brands to align with them on values

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.

EXECUTIVE COMMUNICATION

10 tips for nailing your Q&A session

Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.

INFOGRAPHICS

Infographic: Why email shouldn’t be ignored

Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.

PR DAILY AWARDS

Have your campaigns made a positive impact on the world?

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20.

WRITING & EDITING

How to write without fear

Whether it’s perfectionism, procrastination or self-doubt that hinders your productivity, follow this guidance to keep the flow going consistently.

PR

4 tips to sustain your career growth as a young PR pro

Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry.

SOCIAL MEDIA

Why measuring social media ROI still stumps PR pros

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.

PR DAILY AWARDS

Has your organization been socially responsible?

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20.

RESEARCH

Richard Edelman on trust in 2020: ‘Make it happen’

The CEO shared insights into his agency’s annual Trust Barometer for a room full of executives and communicators in Chicago. His main message: It’s time for business leaders to step up.

THE WORKPLACE

Why you should learn your client’s love language

This year for Valentine’s Day, why not consider the feelings of your professional connections too? Here are tips for keeping your clients happy in the relationship.

MORNING SCOOP

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

Also: Delta Air Lines commits $1B to carbon-neutral initiatives, Amazon cinches most-intimate brand spot, tips for adding love to your writing, and more.

MEASUREMENT

Why and how to use augmented reality to boost marketing efforts

To grab more attention in 2020, wow your audience with immersive, interactive technology that makes your products pop off the page.

INFOGRAPHICS

Infographic: Elements of the content marketing life cycle

What are the stages in the customer journey that your content must address? Consider these essential steps.