When Jacob Davis and Levi Strauss received the first patent for their blue jeans in 1873, their headquarters in San Francisco was nowhere near being the hub of innovation that the city is today. Over the past three years, however, Levi's has ingested the ways of Silicon Valley into how it runs its business--leading the...
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Digital & Tech Daily
October 30, 2017
Today's top news for digital marketers
Face it, you're now a technology company
By Marty Swant
When Jacob Davis and Levi Strauss received the first patent for their blue jeans in 1873, their headquarters in San Francisco was nowhere near being the hub of innovation that the city is today. Over the past three years, however, Levi's has ingested the ways of Silicon Valley into how it runs its business--leading the...
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Platforms are trying to self-regulate
By Marty Swant
Promoted Content by GroundTruth
How location targeting can drive auto sales
Radio Shack, 3 Musketeers and many others join Eggo in the new season
By Jason Lynch
64% won't promote a brand they don't believe in
By Sami Main
Place your votes in Adweek's Readers' Choice Awards
By Adweek Staff
Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept....
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