As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety.
| Brands seem more adamant than ever about working with apolitical influencers to ensure brand safety. Additional coverage: Google mounts its defense, claiming the DOJ just doesn’t get the online ad market. Former Nike employees say they’re “elated” over new CEO Elliott Hill and believe he can help get some of Nike’s swagger back. It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. Vantage Discovery, co-founded by former Pinterest execs, has built a new app atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. The logic behind StreamElements’ new side sponsorship tool is that displaying only one sponsor at a time lets creators activate only a relatively small portion of their audience. Will Anderson, former vp of growth at performance marketing agency Journey Further, launched performance marketing consultancy Growth Society to change the way brands strategize their growth. Other things to know about From Best Influencer Partnership to Best Use of Data, the Digiday Media Buying and Planning Awards shine a spotlight on media excellence. Submit your entry by October 25 to lock in the best rate. As third-party cookies fade away, AI has stepped in to optimize programmatic advertising campaigns and improve targeting strategies. Sponsored by Quantcast. In this survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. Sponsored by Celtra. | | |
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