| Pride Month ad spend was down sharply this year, as many brands decided to put their rainbows back into the closet. However, engagement was significantly higher, as consumers appreciated brands that continued to fly the flag. I looked into this, and it turns out consumers dislike brands that flip-flop on political issues much more than they dislike the ones taking stands they disagree with. Wishy-washy is not a good brand value. Constantine von Hoffman
Managing Editor | 