The seeming inexorable trend of companies bringing many marketing functions in-house has a roadblock: Finding the people to staff these functions is hard.

Conde Nast is testing the elasticity of the Wired brand by branching into over-the-top streaming services like Apple TV.

Amazon has ambitions to grow its ad-funded channels in Europe, and while the e-commerce giant is not yet talking to media agencies about an evolved ad offering for Amazon Prime Video, it's clearly on the cards.

For Digiday+ subscribers: Lucia Moses breaks down whether Google and Facebook will ever drive substantial subscription revenue for publishers.

The Guardian has started tracking and analyzing its Instagram audience data on a more granular basis, to test what formats and topics it should develop and evolve and what should be scrapped.https://digiday.com/media/gdpr-giving-new-life-programmatic-guaranteed-deals/

ICYMI: One unintended consequence of GDPR: programmatic guaranteed deals, always laggards, are getting a second lease on life.

 

Brands wanting to handle more marketing internally find staffing challenges

Ilyse Liffreing

Internal recruiting practices and location are getting in the way of companies hiring the talent they need.

Wired goes over-the-top with new streaming TV channel

Sahil Patel

The channel, available on Apple TV, Amazon Fire TV and Roku, will have original and licensed programming.

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Webinar: How AI will elevate marketers

Sponsored Content IBM Watson Marketing

Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing.

One year in: How Amazon is expanding its pay TV service in Europe

Lucinda Southern

For broadcasters looking to diversify beyond ad revenue, monthly subscriptions fees from Amazon, no matter how many viewers it gets, will seem compelling.

Will Facebook and Google really help drive subscriptions?

Lucia Moses

Google and Facebook are making a big show of demonstrating their interest in helping news publishers.

Short is sweet: The effectiveness of 6-second ads

Sponsored Content realeyesit

The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit.

Slow death: Latency is a weight dragging down publishers' bottom lines

Sponsored Content Nativo

A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo.

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