With venture capital long gone, private equity lurking and an industry-level pivot to privacy underway, scale is back en vogue. Consequently, media insiders see a lot to like in Monday night’s news that Vox Media will merge with Group Nine Media in an all-stock transaction. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The combined company still won’t be the biggest digital publisher on the block. But it will be more well-rounded than most. | | |
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howdy! | | | | | The Future of TV Briefing this week looks at how TV and digital video producers have settled into a new normal in 2021. | | |
| | | | | Agencies, brands and publishers: How are you approaching digital media targeting in 2022? Take this survey and we’ll send you a $5 Amazon gift card. | | |
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howdy! | | | | | The players’ opportunity to invest in their own team shows esports organizations’ increasing awareness of the power of team members as fundamental sources of value. | | |
| | | | | Marketers now realize that CTV isn’t simply a brand awareness channel — it’s matured and earned a place in every marketer’s media plan. | | |
howdy! | | | | | As the marketing and advertising industry thinks about the future of work, agency holding company Publicis is looking to make the future workplace a more gender inclusive one. | | |
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| | | | | From household data and incremental reach, the rise of connected TV has given marketers a new opportunity for more precise campaign measurement. | | |
howdy! | | | | | European marketers turned to the primary pillars of audience engagement as the pandemic and quarantines continued to upend and alter the pace and approach to shopping in 2020 and 2021. | | |
howdy! | | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. | | |
| | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
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