Break the cookie addiction with new data sets

Break the cookie addiction with new data sets Alternative sources according to IBM Watson Advertising's Head of Revenue

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ClickZ Daily: December 07, 2021

Good morning! Old habits die hard. Marketers and advertisers have relied on third-party cookies as the go-to identifier for decades. So how can businesses break away from this addiction? Jeremy Hlavacek, Head of Revenue at IBM Watson Advertising highlights alternative sources to help marketers break their cookie addiction and deliver value.

Advertising & Promotion New data sets will help marketers break their cookie addiction Jeremy Hlavacek Here's how AI and alternative sources can make brands and marketers stop worrying about the eventual crumbling and focus on delivering value Read more

Advertising & Promotion The making of a strong first-party data brand Luis Navarrete Gómez How to get the strategy, technology, and value of change right Read more Advertising & Promotion Finger lickin’... bad? Gareth Platt How KFC turned threat into opportunity by suspending its iconic slogan Read more Digital Marketing "Why should I budget for SEO?" Victorious Allocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read more Customer insights Generation novel: How to market to the new post-pandemic customer Elizabeth Roscoe Read more

Featured Tech Talk

MarketMuse MarketMuse provides personalized AI-powered insights for organizations to create predictably better content and improve organic performance. Read more

Featured Reports

Digital Advertising Magic Quadrant for DXP A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now Digital Transformation Introducing the Interactive Voice Experience An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now

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