Retail giant Macy's, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review. "As part of the next evolution of Macy's marketing approach and following a closed review among a select group of agencies, we have selected BBDO New York as...
The retail giant spent nearly $700 million last year
By Patrick Coffee
Retail giant Macy's, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review. "As part of the next evolution of Macy's marketing approach and following a closed review among a select group of agencies, we have selected BBDO New York as... Read more »
