Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP's MediaCom has handled global media planning for Mars, with the...
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January 18, 2018
Advertising & Agency Daily
Your overview of the agency world
Mars Puts $745 Million Global Media Business in Review, Looks to Consolidate With One Agency
Huge President and CMO Jumps to Mattress Company Casper
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