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 | News for Today's Top Marketers |
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| Creates #DumpKelloggs petition By Kristina Monllos Following Kellogg's announcement on Tuesday that it would be pulling ads from Breitbart, the "alt-right" news organization created a campaign encouraging its readers to boycott the company. Read more » |
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| Gas brand extends Jennifer Hudson-led effort By Christopher Heine |
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| This time with a health and wellness message By Kristina Monllos |
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| Girls Who Code and CollegeHumor join forces By Katie Richards |
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| Holiday ad spending is up 13.7 percent over 2015 By Jason Lynch Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of 13.7 percent over the same period last year. Read more » |
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| Inside the brand's weather-monitoring dashboard By Christopher Heine Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry. There's a data-based story behind why the brand has ... Read more » |
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| Brand practitioners weigh in By Christopher Heine Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light ... Read more » |
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| Featured Jobs | | Progressive Business Media East Coast | | Hughes Hubbard & Reed Battery Park, New York, New York | | Rocky Mountain Institute New York City, New York (US) | | American National Standards Institute Midtown Manhattan | | BridgeTower Media St. Louis, MO and Richmond, VA | | |
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| Iconic snack food embraces the orange dust By Robert Klara Americans spent about $1.4 billion on cheese snacks this year, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 ... Read more » |
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| Smell-O-Vision is almost real! By Sami Main You can binge watch or binge read. And now you can even binge smell! Read more » |
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| Jon Heder and Efren Ramirez, like the product, are back for a limited time By Kristina Monllos If you're going to talk about tater tots, you might as well get the stars of Napoleon Dynamite to do it. Read more » |
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