Hello Hubsters,

It’s Irien Joseph bringing you the Europe edition of the Wire from the London newsroom.

We’re kicking things off today with a deal in the digital marketing sector: Bridgepoint is doubling down on its investment in Samy Alliance, a social media marketing company, to take majority ownership.

My roundup of the week highlights 12 deals in the industrial and manufacturing sector.

Double down

With influencer activations now on par with traditional campaigns in terms of impact, it’s no surprise that investors are taking notice. Bridgepoint has noted the opportunity, and the firm is upping its stake in Samy Alliance from minority to majority ownership.

Read the premium version of the Wire to find out more about the deal.

(Note: Bridgepoint owns PEI Group, the publisher of PE Hub.)

Below are some previous examples of deals announced in the sector:

Summit Partners-backed Later snaps up influencer marketing platform Mavely for $250m
Cathay Capital snaps up Wedia Group
Literacy Capital takes minority stake in Campfire Group

Industrial flurry

The outlook for dealmaking in the industrial and manufacturing sector is undoubtedly improving, DC Advisory UK managing directors Gary Hancock and Andrew Cunningham told PE Hub.

Check out the premium version of the Wire to find out their outlook for the sector.

Below are the 12 deals PE Hub covered this week:

Nautic Partners completes Berry Global’s specialty tapes business buyout
XPV Water Partners exits remote sewer monitor SmartCover
Bain Capital will acquire manufacturer Milacron
Trilantic Europe buys Axicom from RCP
Ambienta-backed Officine Maccaferri in first add-on deal with Synteen
Stephens Group acquires industrial cleaning services biz Astro Pak
Frontenac snaps up water storage services provider Crom
Architect Equity picks up Gibbs Die Casting
Behrman Capital-backed Thermal Group acquires ACT Aerospace
HIG agrees strategic stake in manufacturer Heller Group
Brookfield completes $1.7bn acquisition of Chemelex
Warburg Pincus, Berkshire Partners to take Triumph private for $3bn

For more on the sector, check out our 2025 outlook story with MiddleGround Capital.

Do you think this surge in deals points to a short-term rebound or a longer-term market realignment? What will be the impact of US tariffs on the industrial sector? I’d love to hear your thoughts – drop me a note at irien.j@pei.group

That’s all from me. John R Fischer will be with you with the US edition later this morning and Nina Lindholm will bring you the Europe edition of the Wire on Monday.

Warmly,

Irien

Read the full Wire commentary on PE Hub ...