| Bridging the fruit and vegetable consumption gap with TruServ For a wide variety of reasons, an overwhelming majority of Americans don't get the USDA recommended fruit and vegetable servings they need. TruServ verified whole fruit and vegetable servings bridge the gap, empowering brands to easily develop and communicate USDA equivalent whole food fruit and vegetable servings right on the front label–making nutritious healthy eating easier for consumers.
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